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Videos Make marketing videos related to the ongoing topics related to your product or service. Place them on a resource page on your site so that visitors and prospective visitors to your site can learn more about what your business does and offers. Infographics Using infographics, you can display the data in a more engaging and understandable format, allowing your audience to find what they need quickly. Survey Your Existing Customers Surveys benefit your company because they can be a valuable source of information about your audience. Online Ads By using ads, you can easily target the users based on their needs/interests to ensure that your ads are only appealable in front of valuable prospects.
Free Templates Templates are a great way to provide free content to your audience, which can be attractive to them. This might be a financial template in an Excel spreadsheet or theme. Case Studies Case phone number list studies are significant for the construction authority and are very relevant to your audience because they provide real-life examples of the value your business can bring. 10 Top-of-Funnel Marketing Best Practices Know Your Audience You must thoroughly grasp your audience to promote effectively at the top of the funnel. This includes knowing where they spend their online time, what their pain points and frustrations are, and who they are. You'll be able to produce material for them specifically as a result.

Map Your Customer Journey in Detail That will help you solve the problems that your customers issue and create more touchpoints for conversion. Create Educational, Problem-Solving Content - One of the most effective methods to engage clients is producing instructional material. Focus on the Quality of Content Both readers and search engines favor high-quality material written to meet the audience's issues. Content of the highest caliber will always perform better and generate more leads. Avoid Pushing a Sale too Quickly Top-of-funnel marketing content that comes out as hostile or pushy may turn away potential clients and consumers instead of attracting them.
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