An In-Depth Guide To B2B Email Marketing

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Email marketing is one of the best ways of getting your brand message across to a wide range of audience. Email marketing is a useful advertising tool for both online businesses and offline business although the former will benefit more. Online businesses across the World Wide Web opt for email marketing because of not one but several reasons. A research conducted in 2009 by the Direct Marketing Association reveals that email marketing has actually been able to generate $43.62 worth of ROI for each dollar spent on an e-mail marketing campaign. Experts from the industry believe that the ROI will be around $42.08 on each dollar spent in 2010.

But this is not all; according to an Ad Effectiveness Survey conducted by the Forbes Media in the first quarter of 2009 has revealed that e-newsletter and e-mail marketing is now being considered as the second-most Andorra Email List effective online advertising tool by customers. The first effective tool is still SEO. The survey also revealed that email-marketing is generating huge amount of conversions as well. Why Email Marketing is Effective? The effectiveness of email marketing depends on several factors and some of the important reasons for its success include: • Email marketing allows targeting.


This type of marketing is always data driven • It is able to successfully drive direct sales • It is able to build relationships (B2B and B2C) apart from trust and customer loyalty • It is able to support sales through various channels Over the years, email-marketing has changed in many ways. Today, online marketing services as well as solutions are able to support database integration, database segmentation and other aspects. This is certainly helping the cause because online marketing is getting better and more effective by the day. The advanced methods used today by several online businesses are able to generate "on the fly" emails, which can very well be customized according to the requirements of an individual recipient.