Conference he said their brands were increasingly important

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Signals that content can be trusted" So, having a brand might be a signal of quality, which may, in turn, lead to a higher rank. Or perhaps Schmidt was just playing to the audience of newspaper owners. Difficult to tell ;) Google collects a wealth of usage data from toolbars, analytics, and their ad systems, so it is conceivable they might fold these metrics into their ranking systems. Marissa Mayer recently suggested that SearchWiki data might be used ranking calculations. Will the bar get raised? Will SEO become more difficult? Of course. But a raised bar works two ways. If you can reach it, there's a new barrier between you and those who follow you. That gives you some level of defensibility. So how do you do SEO going forward? I've written a lot about the importance of.

Holistic strategy. Your aim should be to sell something to people - be it an opinion, a product, a service. All your endeavors should support this goal, and most of the time, that means doing the basics well - make your site crawlable, well linked, and solve a genuine problem for people. If your SEO efforts are not resulting in CPA Email List an improvement in the bottom line , then there is little point doing SEO. Bob Massa put it well: "I believe anyone can be successful at online marketing or even traffic generation and search engine placement specifically, if they just stop looking for ways to trick machines and instead look for ways to connect with humans". What Aspect Of SEO Should You Be Spending Most Of Your Time On? There are so many SEO tasks demanding your attention.



How do you prioritize them? Seems to be a common issue, as when we asked for questions a while back, we received this one: "What aspect of SEO should you be spending most of your time on? Optimizing the title tag, getting links, creating quality content? " So which area of SEO will give you the most bang for your buck? Link building? On-page? Social media? Ask ten different SEOs, and you'll likely get ten different answers. Let's take a step back and start with strategy. 1. Define Your Goals Without clear goals, it's difficult to know how to spend your time. Start by listing your goals. Do you want to sell services or product? Do you want to increase traffic levels? Do you want to increase brand awareness? Knowing which SEO dial to twist depends very much on what goal.