Create something people want to sign up for

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Couple that with a compelling lead magnet that provides something of value to a prospect in exchange for their contact information.

When these two work together, you will encourage visitors to opt-in to your email list and give you permission to send them more useful content.


A landing page also provides more accurate data because they are only visible to those who click on the link from your campaign. If you land your lead generation campaign on a regular webpage, the analytics data is intermingled with regular website traffic.

The bottom line with lead generation campaigns: keep it simple, don’t make people think, and guide your visitor through the action you want them to take.


There are many ways to re-purpose your content into formats that can generate qualified leads.



Turn your content into a course delivered through an email series. The content can be text, audio or video, whichever is easiest for you to create. Taking content you have already created and rearranging it into an educational series can build your email list quickly.
Take this same content and turn it into a webinar. Record the Country Email List webinar and then offer it as a lead magnet.
Create a challenge. Turn your skill into guided experience that helps people get to a specific end result. Challenges can be anything you can guide people through in a short period of time such as “Create your own WordPress website in 7 days”, “Take the 30 day fitness challenge” or “Write your book in 8 weeks”.
You get the idea. Break your expertise down into a step-by-step process that can be completed quickly. Challenges create a very targeted, high quality list of people who now know what you do.

Use Facebook to get more subscribers
There are several ways you can use Facebook to grow your email list:

Add your sign up form to your landing tab on your Facebook Page to encourage new fans to sign up.
Set your Facebook Page call-to-action button to sign up and send the visitors to a landing page.