"MH370: The plane that disappeared" - this is one
Product prices tend to be high. So, Apple has a middle to upper consumer market segmentation. 3. Increase Positive Impressions “Have you seen this brand yet? That's cool." Let's say you create a positive brand image through a brand story. For example, you say your brand supports recycling. Consumers who agree with your brand will promote the brand with a positive impression. 4. Increase Advertising Effectiveness "Look, look, this cool brand is launching a new product, you know." A consistent positive brand image will increase the effectiveness of advertising, you know. This is because consumers are already interested and have an emotional bond with your brand. So, they will be more curious to find out about your product features.Easier to Raise Product Prices "I have to buy products from this brand." A positive brand image will make it easier for you to increase product prices. For example, your business customer service is always satisfying. Or, your brand carries out social campaigns that represent the personal values of your consumers. Consumers will certainly have a high emotional Brazil phone number list bond and satisfaction with your brand. So, they will still buy your product even though the price has increased. How to Improve Brand Image After knowing the benefits of brand image for business, maybe you can't wait to improve your brand image. Here's how to improve the brand image for your business.
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Create the Right Brand Positioning First of all, you have to determine the right brand positioning. The trick, determine the position of your brand based on the uniqueness of your product. Product uniqueness is value that has never been offered by your competitors. For example, you have a perfume brand with a natural fragrance, like the smell after rain. There are no competitors who make such perfumes. So, just position your brand as a pioneer perfume with a distinctive natural aroma. 2. Highlight Brand Uniqueness Through Marketing Strategy Don't forget to highlight your unique brand value through your marketing strategy. Starting from content marketing, to marketing campaigns on various social media. For example, just create marketing content on social media about product knowledge. For example, types of perfume products to tips for long-lasting perfume.
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